Obsessed with merch, so you don’t have to be.
Four things we run for you, and one thing people keep asking us for.
Ecommerce
The face of your brand. We take that seriously.
- A store built, stocked and run for you
- Product made, bought and warehoused
- Orders picked, packed and shipped worldwide
- Customer service handled, so your inbox is spared
- Sales tax and compliance handled everywhere you sell
- Clear reporting, and money that arrives when it should
We operate on a net split, so our interests stay aligned with our clients.
Anyone struggling to keep up with a growing audience, and anyone fed up with the traditional full service merch partner model.
Touring
Full service means FULL SERVICE.
We care about the road enough to have built a second company for it. Tour Direction handles tour direction itself, on full scale productions, from clubs to arenas to award shows.
- Projections and tour buying: what to make, how much, and for which rooms
- Payment processing, and tax compliance wherever the run goes
- Global manufacturing and the logistics that get it to the right city
- Trucking and freight, with inventory managed across the whole run
- Merch managers and selling staff on the ground
- Venue settlements chased and checked line by line
- End of tour logistics, and one settlement report with the maths shown
Any act playing rooms where merch matters, which is all of them.
Creative and product
Our proudest and most versatile department.
Our production runs through a global network rather than one in‑house line, and we treat that network as one of the company’s real assets. Makers bid against each other for the job, our clients’ volume earns better rates than any one of them would get alone, and genuinely bespoke work becomes possible: custom cut and sew, specialist products, the thing that would otherwise come back as a no. Creative works the same way. Rather than one studio handing every artist the same look, we keep a global roster of designers and put you with the ones who actually fit your brand.
- Art direction and design, for one drop or a whole line
- Designers matched to your brand from a global roster, not one in-house look
- Custom cut and sew garments, not a blank with a print on it
- A production network where makers bid against each other for the job
- Sampling and fit, with the maker chosen per product
- Packaging, inserts, photography and the assets to sell it with
Anyone who wants merch that looks like it was meant.
Marketing
The founders market their own product, and take those practices to our clients.
Both of us work in music, so we are testing marketing approaches on our own releases constantly and watching how everyone else sells theirs. We have used the big shops and found the results lacklustre. The vendors that genuinely outperform, we keep close: one preferred partner who runs heavy digital, and individual specialists who actually know ecommerce rather than an agency roster.
- A drop calendar and a launch plan
- Collected and leveraged customer data
- Paid media through a preferred partner who runs heavy digital
- Specialists chosen for ecommerce, not whoever is on the roster
- Creator and community seeding
- Spend measured against return, and pulled the moment it stops working
Anyone who has been let down by a launch.
The odd jobs
The reason people keep our number.
We are nerds about this, and the strange requests are the ones we enjoy most. Hand puppets. Custom boxes for creators. A one off piece for a video. A run of something nobody has made before. Product development, brand development, the idea somebody else told you was not worth the trouble. We do not own a factory, so we are not trying to fit your idea into a machine we already own; we go and find the right maker for it. We would rather be a partner than a supplier, so the answer is usually yes, and when it is no you will hear that fast.
Tell us what you are making.
One email. We will tell you honestly whether we are the right people for it.